Experienced e-commerce executive joins expondo to lead the company’s next phase of international growth.

expondo has appointed Philip Rooke as Chief Executive Officer. With extensive experience in e-commerce, digital business and international retail, Rooke will be responsible for leading the company’s continued development and strengthening its position as a specialist online retailer in Europe.

Rooke brings more than two decades of leadership experience across e-commerce, media, retail and technology. He has built and scaled digital businesses, led international teams and supported companies through periods of rapid growth and transformation.

Before joining expondo, Rooke served as CEO of Spreadshirt, the global platform for creating, buying and selling personalised merchandise. He joined the company in 2009, initially taking responsibility for its sales, marketing and product functions. After serving as Chief Marketing Officer and joining the management team, he was appointed CEO in 2011.

During his tenure, Spreadshirt significantly expanded its international presence and developed into one of the world’s leading platforms for personalised merchandise. Under Rooke’s leadership, the company increased its turnover by more than 300% and established a foundation for sustainable, long-term growth.

At expondo, Rooke will draw on his experience in scaling e-commerce businesses, developing customer-focused digital platforms and building high-performing international organisations. His priorities will include supporting the company’s growth strategy, strengthening its market position and further developing its customer experience, technology and commercial operations.

Rooke is recognised for combining strategic leadership with a strong focus on company culture, operational improvement and customer satisfaction. Throughout his career, he has worked with start-ups, medium-sized companies and major retail organisations, helping them develop their sales, marketing, technology and e-commerce capabilities.

About Philip Rooke

Philip Rooke began his career in newspaper and magazine advertising in the 1990s. He worked on campaigns for publications including The Guardian, Good Housekeeping and Cosmopolitan before moving into the online media sector in 1996.

He subsequently held commercial and leadership roles with a number of digital media, news, sports and television businesses. As Managing Director of Carlton Online, he was responsible for the company’s advertising and sales activities before progressing to broader management responsibilities.

Rooke later became CEO of iVillage UK and eDiets UK. As part of Tesco’s online management organisation, he led the development of several early e-commerce initiatives, including the launch of a UK online DVD rental service and the continued development of digital travel and grocery platforms.

Before joining Spreadshirt, he worked with SkinStore, one of North America’s largest online skincare retailers, where he launched SkinStore.co.uk as a new UK business.

His career has been defined by the development and growth of online businesses, with a particular focus on international expansion, digital commerce, marketing, technology and customer experience.

As CEO of expondo, Rooke will lead the company’s next stage of growth and support its ambition to further develop its position in the European specialist e-commerce market.